GOLDEN OPPORTUNITY
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel
MCM staff
People
Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed
Lew Waddey on Outsourcing
Poor service is the inevitable result if you fail to take the time to manage the third-party fulfillment (3PF) selection process properly.
MANY (unhappy) RETURNS
Ever think trying to return something to an online retailer is just not worth the trouble? You’re not alone. In a recent survey by PricewaterhouseCoopers,
Lillian Vernon’s Golden Year
By now, most catalog industry insiders – and more than a few outsiders – are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding
listings
New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The
List Watch: Going for Brokers
MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than
Getting Personal with…Larry Gaynor
Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons. Where did you grow up?
GETTING PERSONAL
…with Larry Gaynor Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons.Where
Operations & Management: Spotlight On…Levenger
Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in