JINGLE BELLS IN CYBERSPACE
Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte
MCM staff
No more lavish list promotions
Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers
Sizing up lists for the market
How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re
Spiegel starts portal, revamps CW
Need proof that Spiegel believes in the future of e-commerce? How about this: In early November, the Downers Grove, IL-based general merchandise cataloger
Reaching for the STARS
Recruiting strategies that capture the best and the brightest employeesToday’s free-for-all, full-employment job marketplace may be a dream come true
To tax or not to tax
Key bills: who sponsored what Despite a flurry of behind-the-scenes lobbying concerning the moratorium on taxes from sales placed over the Internet, it’s
Naming names
A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally
Sealed Air Corporation
Now you can increase customer satisfaction and reduce costs with the new Fill-Air Inflatable Packaging System. Quickly converts compact rolls of tubular
Rapistan
Pick, sort, pack and ship outlines order fulfillment and distribution system capabilities for e-commerce, catalog and customer direct operations. Our
Now you see it, no you don’t
We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog