MCM staff
MCM April/May 2012 issue
Cover Story Publisher’s Note Operations Summit ecommerce MARKETING OPERATIONS & FULFILLMENT …
Why Social Commerce Has Failed, and What Can Make It Work
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce
How to Increase Email Response Rates
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Webinar: Get Your Game On: How Gamification Can Work for E-Commerce
Thursday, April 12, 2012 l 2:00pm ET Please join Jean Kao, Director of Product Management, and Dave Hawley, Product Marketing, of PowerReviews for a discussion about the psychology of game mechanics and its impact on e-commerce
Digital River Launches Site for SMB Merchants
Digital River has launched a new website that includes an interactive Solution Finder tool designed to help fast growing and entrepreneurial businesses explore multiple commerce platforms based on their business needs.
FreshAddress Launches SafeToSend Email Deliverability Solution
The service helps companies and organizations improve email deliverability rates, dramatically reduce blacklisting and blocking issues, and drive revenues. It is available via either real-time cloud-based API or batch processing, depending on client needs.
Statlistics Forms “Strategic Alliance” with L.I.S.T.
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.