at deadline
VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted
MCM staff
speedo
Reviewed May 4, 2:00 p.m., Explorer 4.5 (www.speedo.com)the splash page for the Speedo site comes up with a claim that this online store is “the fastest
north shore swimwear
Reviewed May 2, 1:00 p.m., Explorer 4.5 (www.northshoreswimwear.com)the North Shore Swimwear site has plenty of bells and whistles to entice the online
YOUR NEW MARKETING PLAN
Your new business requires the development of a marketing strategy for each of your selling channelsAt 30,000 feet, all forms of commerce look pretty
at deadline
PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy
Tilley junior redesigns Tilley Endurables
It takes nothing away from Alison Tilley, vice president of marketing and merchandise at Tilley Endurables, to suggest that she may have inherited at
venus swimwear
Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,
LIST ROUNDTABLE: Time to pay brokers differently?
Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever
YOUR NEW HIRING STRATEGY
Some tips for finding the right employees for your new businessThe evolution of traditional cataloging into multichannel marketing will force many mailers
COMMON MISTAKES IN LIST SELECTION
The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.