MCM staff

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Newegg Names Kunal Thakkar VP-operations

| MCM staff

Direct electronics merchant Newegg has named Kunal Thakkar vice president of operations. Thakkar will be responsible for overseeing all of Newegg’s logistics and transportation functions, including managing the company’s warehouse operations and transportation service providers.

3 Tips to Capitalize on Digital Marketing Changes

| MCM staff

Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.

Planning a Tablet Commerce Strategy

| MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.