MCM staff
Newegg Names Kunal Thakkar VP-operations
Direct electronics merchant Newegg has named Kunal Thakkar vice president of operations. Thakkar will be responsible for overseeing all of Newegg’s logistics and transportation functions, including managing the company’s warehouse operations and transportation service providers.
3 Tips to Capitalize on Digital Marketing Changes
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.
Totes-Isotoner Doubles Conversion Rate and Revenue Per Visit
Gloves and rainwear merchant Totes-Isotoner has more than doubled its conversion rate and revenue per visit after implementing SLI Systems
Planning a Tablet Commerce Strategy
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
MCM February/March 2012 Issue
Cover Story Ecommerce MCM/ECOMMERCE CRITIQUE CATALOGS MARKETING OPERATIONS & …
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Writing for Multichannel Merchant
Yes, we accept bylined articles from experienced people for our website, and in some cases, the magazine. Contributed articles should be of service to our audience and provide clear information or advice about a specific topic or tactic.
2012 MCM Awards Info Request
Thank you for your interest in the 2012 MCM Awards. The Multichannel Merchant staff is working on an MCM Awards overhaul for 2012. Please fill out the information request below, and we will alert you as soon as we’re ready to accept entries for the 2012 MCM Awards.