PRINT PRODUCTION GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
MCM staff
FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies
Reviewed March 15, noon, Explorer 4.5 (www.prls.com)peerless claims to have everything for a restaurant “from design through installation.” What a shame
Office Products: statistical overview
Like so many other catalog markets, the office products field is tough to track. Incorporating sellers of general business paper products and stationery,
FOCUS: RESTAURANT SUPPLIES – economy paper and restaurant supply
Reviewed March 15, 10:30 a.m., Explorer 4.5 (www.economysupply.com)i don’t understand the significance of the company’s logo, a strange-looking man with
Wiping off the sweat
Few catalogers will tackle the topic, and it’s easy to see why. But when it comes to addressing the sweatshop issue, silence may not be golden.Talbots,
Take a whiff of these puppies!
Do your feet smell? If so, Lands’ End may be able to help. The Dodgeville, WI-based apparel cataloger has developed a sock made of special silver-coated
LIST ROUNDTABLE: List firms in the crystal ball
No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals
SPRING SALES ROUNDUP
There are some hints that the high tide of consumer spending from which catalogers have benefited over the past few years could be ebbing. Nonetheless,
BUSINESS-TO-BUSINESS
KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying
You go, Girlfriends
Being a teenage girl is hard enough, but for those with less-than-perfect bodies, the teen years can be especially brutal. And the depictions of skinny,