`What should I consider before launching an online ad campaign?’
Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives
MCM staff
FOCUS: BABY PRODUCTS – hanna andersson
Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)plenty of “experts” say that a splash page is critical to establishing your brand online,
Borrowing from the masters
This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at
THE SECRET OF J. CREW’S SUCCESS
Like its catalogs and stores, J. Crew’s Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for
TOY STORY
Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,
FOCUS: BABAY PRODUCTS – ibaby.com
Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything
FOCUS: BABY PRODUCTS – the natural baby catalog
Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child
SERVICE With a CYBERSMILE
By reducing shopping cart abandonment and boosting retention, automated customer service solutions can pay for themselves within monthsWhen Office Depot,
at deadline
FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and
In this issue the cybercritic looks at woodworking tools websites
www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the