APPAREL: statistical overview
introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel
MCM staff
APPAREL: statistical overview
BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group
Pondering postal price hikes
This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers
FOCUS: BABY PRODUCTS – ibaby.com
Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything
APPAREL: market leaders – SPIEGEL
Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as
FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com
Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,
APPAREL: market leaders – BRYLANE
Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and
A `chicken or egg’ question
This month’s questionsDid you start out as a store or as a catalog? What made you decide to cross over to the other medium?The legend of the kitchen-table
FOCUS: BABY PRODUCTS – hanna andersson
Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)Plenty of “experts” say that a splash page is critical to establishing your brand online,
Sleep easy
A Catalog Age staffer recently placed an order with the Pottery Barn Kids catalog. In the order package, she received much more than your typical package