MULTICHANNEL MARKETING: Keeping the brand consistent
How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to
MCM staff
INTERNATIONAL: Translating catalog design
What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American
Playing by the numbers
This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month
`How can I improve my Website’s navigation?’
When you go to any supermarket in America, you know the drill: Shopping carts are stowed in queues outside the store or immediately inside as you enter;
The Santa Claus affair
Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web
OFF ONTO THE SHELF & THE WEB
Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website
Micro Warehouse sold
To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more
BENCHMARK 2000 MARKETING
When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take
THE NEW GLOBAL MERCHANT
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce – the breathtaking stock
In this issue the cybercritic looks at beauty products websites
www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,