A `chicken or egg’ question
This month’s questionsDid you start out as a store or as a catalog? What made you decide to cross over to the other medium?The legend of the kitchen-table
MCM staff
FOCUS: BABY PRODUCTS – hanna andersson
Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)Plenty of “experts” say that a splash page is critical to establishing your brand online,
Sleep easy
A Catalog Age staffer recently placed an order with the Pottery Barn Kids catalog. In the order package, she received much more than your typical package
MULTICHANNEL MARKETING: Keeping the brand consistent
How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to
Playing by the numbers
This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month
`How can I improve my Website’s navigation?’
When you go to any supermarket in America, you know the drill: Shopping carts are stowed in queues outside the store or immediately inside as you enter;
The Santa Claus affair
Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web
Micro Warehouse sold
To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more
BENCHMARK 2000 MARKETING
When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take
THE NEW GLOBAL MERCHANT
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce – the breathtaking stock