BENCHMARK 2000 MARKETING
When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take
MCM staff
THE NEW GLOBAL MERCHANT
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce – the breathtaking stock
In this issue the cybercritic looks at beauty products websites
www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,
Dot.commed out
I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and
The Genesis curse?
Beleaguered multititle cataloger Genesis Direct (sometimes known as Proteam.com) may have been rescued from bankruptcy when GE Capital agreed in December
DIGITAL LEADERS
CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress
FPO at deadline
GENESIS SELLS CAROL WRIGHT; REST TO FOLLOW As part of its wind-down toward selling off the remains of what was once a 30-title catalog company, Genesis
..with Dave Pimper
This month Catalog Age debuts its “Getting personal” feature, a brief interview with someone in the catalog trenches. Our first subject is Dave Pimper,
Benchmark 1999: Critical issues
After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them
Pet pick-me-ups
Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for