Flower power
For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?
MCM staff
Pet pick-me-ups
Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for
Watch out! They’re stealing our workers
We recently had an employee leave us to work for a larger catalog company. We replaced that individual with someone from another catalog. Around the same
A very scary Christmas
Tis the season…to fill your yard with plastic pink flamingos? Perhaps, if you look to the Gardener’s Supply Co. catalog for holiday decorating ideas.
Scat, copycats
In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,
Benchmark 1999: Merchandising
This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier
Dang, that was fast!
Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched
PHOTOGRAPHY: Lifestyle vs. product shots
When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something
“What should I look for in site-building software?”
This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of Worldweb.net-answer the questionRegardless of whether you can afford
Let’s face it: We’re destroying the earth
It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade