MCM staff

[email protected]

ComScore: Trends Point to Digital Marketing Channel Growth

| MCM staff

In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.

Catalog Critique: A Look at the February 2012 J.C. Penney Look Book

| MCM staff

Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.

How to Choose B2B Co-op Database’s: Key Factors to Review

| MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

Is Pinterest the Next Social Commerce Game Changer?

| MCM staff

Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. The following infographic from Monetate introduces you to Pinterest and provides ideas on how to use the social pinboard to promote products, build community, and drive website traffic and conversions.