MCM staff
Venus uses a combination of marketing channels, including comparison shopping engines. The comparison shopping program had been managed in-house, working to make the most out of Google Shopping and Bing Shopping, the largest
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak
Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
Luxury retailer Saks today announced it will expand its distribution and fulfillment capacity, adding a new facility in Lavergne, TN, by August.
Social media users
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.