Lists & databases
Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,
Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,
RATE COMMISSION REDUCES POSTAGE HIKE On May 11, the Postal Rate Commission (PRC), the independent government agency that has deliberated over the U.S.
Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically
Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading
By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become
Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,
Within the past year, designers Donna Karan and Liz Claiborne have introduced environmentally friendly fibers such as organic cotton into their spring
U.S. mailers such as Lands’ End and Talbots that have set their sights on the $9 billion U.K. catalog market are finding stiff competition from British
DM Management, the $135 million parent company of the J. Jill and Nicole Summers women’s apparel catalogs, plans to hop on the home goods bandwagon. The
Most customers know what they want-a good product at a good price, with good service thrown in. And as we head into the 21st century, customers will become