Lists & databases

| MCM staff

Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,

At deadline

| MCM staff

RATE COMMISSION REDUCES POSTAGE HIKE On May 11, the Postal Rate Commission (PRC), the independent government agency that has deliberated over the U.S.

Varsity cheers on two spin-offs

| MCM staff

Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading

SOHO, so good

| MCM staff

By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become

Life after Brainstorms

| MCM staff

Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,

Another go at ‘eco-fashion’

| MCM staff

Within the past year, designers Donna Karan and Liz Claiborne have introduced environmentally friendly fibers such as organic cotton into their spring

M&S launches second catalog

| MCM staff

U.S. mailers such as Lands’ End and Talbots that have set their sights on the $9 billion U.K. catalog market are finding stiff competition from British

J. Jill joins crowded home market

| MCM staff

DM Management, the $135 million parent company of the J. Jill and Nicole Summers women’s apparel catalogs, plans to hop on the home goods bandwagon. The

Great Expectations

| MCM staff

Most customers know what they want-a good product at a good price, with good service thrown in. And as we head into the 21st century, customers will become