Forrester: Technology Will Help Drive B-to-C Retail in 2012
Tablet commerce, mobile commerce and other technologies will help drive cross-channel retail in 2012, says Sucharita Mulpuru and Peter Sheldon of Forrester Research
MCM staff
MCM December/January 2012 Issue
Publisher’s Note Ecommerce Catalogs Marketing Operations & …
IBM: Cyber Monday Spending Increases 33%
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.
NRF Says Black Friday Weekend Is a Record-breaker
Black Friday weekend is not over yet, but the National Retail Federation is projecting a record-breaking shopping weekend. According to a National Retail Federation survey conducted by BIGresearch over the weekend, traffic and spending were up both online and in stores.
IBM: Mobile Drove 14.3% of Black Friday Online Retail Traffic
U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.
Black Friday: Were Early Openings a Success?
NRF president and CEO Matthew Shay says early morning openings appear to have been well worth it for both retailers and holiday shoppers… but police reports across the country paint a different picture.
Deloitte: Consumers Geared Up for Black Friday Weekend
Deloitte’s 2011 pre-Thanksgiving shopping survey shows that more than half of holiday shoppers (51%) plan to shop in-stores or online over the Thanksgiving weekend. Furthermore, nearly 70% of the 1,000 consumers polled between Nov. 17 and Nov. 19 are looking for information about Black Friday sales.