MCM staff
The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touchpoints such as tablets and smartphones that give buyers more access to the Web.
Online marketplace, Alibaba.com surveyed 1,200 online retailers to find out their plans to lure online holiday shoppers. Here are the highlights of the survey.
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.
Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.
It appears tablet commerce is going to be to holiday 2011 as mobile commerce was to holiday 2010. As tablet commerce looks to have a breakthrough season, iPad catalog platform provider Moxerie benchmarked the retailers who are taking an early lead.
Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.
Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.
Dear Buyers’ Guide Advertiser, Welcome. Please click on the.pdf below to view your listing(s) under the category(ies) you have selected as it will appear in the 2012 Multichannel Markering Direct Marketing Buyers’ Guide. Please let Cynthia Foristel …
While “MCM Awards” has been a trending search term on MultichannelMerchant.com, we have yet to determine dates for the 2012 edition of the catalog and ecommerce channel contest. But one this is certain: The MCM editors feel there are a lot of valuable tips retailers can use as they gear up for the holidays.