MCM staff

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Mattress USA Launches Party Supplies Business

| MCM staff

The PartySuppliesDelivered.com division is run by a duo well seasoned in both party supplies and ecommerce. Aaron Hall, Division Vice President Purchasing & Inventory, joins Mattress USA after 7 years at Century Novelty, a previous Internet Retailer Hot 100, INC 500, and Multichannel Merchant Magazine MCM Award winner.

Reader’s Survey: How Do You Plan to Grow in 2012?

| MCM staff

How do you plan to grow your business in 2012? We want you to share your vision with the editors of Multichannel Merchant. And if we like your idea, we’ll share it with our readers. We’ll publish it (and give you credit) in the December issue of Multichannel Merchant.

A Holiday Marketing Tip From Herschell Gordon Lewis

| MCM staff

Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.

How to Streamline the Holiday Returns Process

| MCM staff

The returns process can have a tremendous impact on the overall customer experience in retail that can lead to repeat business when done properly. Making it easier and less expensive for customers to return products allows companies to build loyalty and gain a key advantage over competitors. Here are three quick tips that can be implemented now to help retailers create a streamlined and convenient returns process.