MCM staff
Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.
According to Shop.org
The returns process can have a tremendous impact on the overall customer experience in retail that can lead to repeat business when done properly. Making it easier and less expensive for customers to return products allows companies to build loyalty and gain a key advantage over competitors. Here are three quick tips that can be implemented now to help retailers create a streamlined and convenient returns process.
Multichannel Merchant senior writer Jim Tierney is tweeting from the Parcel Forum.
This infographic highlights the findings of a joint study by ThreatMetrix and The Ponemon Institute, which surveyed U.S. consumers who consider themselves active users of the Internet, looking at their behaviors online, on social networks and on mobile devices.
Still wondering if a mobile channel is right for your business? Quidsi vice president of ecommerce solutions Josh Himwhich tells you why your answer is in your analytics. Hint: a lot of good little girls and boys got iPads for Christmas last year, according to post-holiday devices used to access diapers.com and soap.com. Himwich was interviewed my Multichannel Merchant senior writer Tim Parry on Oct 18, 2011 at Mobile Shopping Fall in New York.
Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead.
All companies will experience fluctuations in orders sometime throughout the year. It is important when orders increase that you are able to maintain a level of order accuracy while still shipping out your products in a timely manner. This video from Integrated Distribution Services discusses some helpful tips on how to handle fluctuations in order volumes throughout the year.