MCM staff
Why Steve Jobs Led the Mobile Commerce Revolution
As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.
Make This Holiday Shipping Season a Success
Join the U.S. Postal Service and DYMO Endicia Shipping Software as they discuss the newest developments in domestic and international shipping
Catalog Critique: A Look Through Delphi’s Glass
Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
Video: Shoring-up Paid Search and Syndication for the Holidays
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Video: Measuring and Managing During Holiday 2011
Ken Lane of Hathaway & Lane and J. Schmid & Associates talks about key metrics and forecasting for the holiday season. This year more than ever, you need to have a measure and manage on steroids mentality. A Sunday Christmas, ecommerce, express shipping and daily deal sites will change your curve.
Video: Merchandising Your Catalog for Holiday 2011
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.