MCM staff
When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
What channels help drive traffic to Chico’s, White House | Black Market and Soma Intimates stores? Jenn McClain, director of online marketing and ecommerce for women’s apparel merchant Chico’s, shares what
Printers Quad/Graphics and Transcontinental on July 13 announced that they have agreed to swap assets: Quad will acquire Transcontinental
Which 2011 MCM Awards entries had the highest-scoring home pages? Here’s the Top 15, and why the MCM Awards judges felt they stood out in a crowded field. (Want to know which catalogs had the best covers? Click here for the Top 11.)
Do you think your home page is better than these 15? Enter the 2012 MCM Awards. Click here and we’ll be in touch when we finalize plans for the 2012 competition.
When it comes to email-marketing best practices, resources and recommendations abound
2011 Order Management Systems Directory
We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional