How the 2011 MCM Awards Catalog Covers Were Judged
The judges of the 2011 MCM Awards were asked to grade the entries’ covers on the following standards, on a scale of 1 to 10, with 10 being the highest.
MCM staff
Video: Shopatron Head Favors Online Sales Tax Collection
Earlier this month, Ed Stevens, founder/CEO of order management system provider Shopatron, came out in favor of AB 155. We caught up with Stevens at IRCE 2010 in San Diego on June 15. In the following video, Stevens explains why he believes out of state merchants need to ante up to help California, and why he thinks other states need to pass the same type of legislation.
UPS, Forrester Research Reveals Free Shipping Trends
Parcel delivery giant UPS commissioned Forrester Research to do a study on retailers and free shipping offers. Forrester Research principal analyst Sucharita Mulpuru and UPS marketing manager Kiel Harkness released their findings last week at IRCE 2011. Here are the five key findings of the report.
New Canadian Anti-spam Legislation Coming
Do you send email to Canada? Then you
Gender-based Retargeting Works for Karmaloop
Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.
Food: Vital Choice Seafood & Organics and Jack Stack Barbecue
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises
Computer and High-Tech Equipment and Software: Black Box Network Services, Crutchfield and Hewlett-Packard
SILVER: Catalog Channel Crutchfield, July/August 2010 Never underestimate the factor, said a judge, and consumer electronics merchant Crutchfield certainly
Traffic Driver: L.L. Bean
SILVER: Catalog Channel L.L. Bean, Holiday Web 2010 You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging