Traffic Driver: L.L. Bean
SILVER: Catalog Channel L.L. Bean, Holiday Web 2010 You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes
MCM staff
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging
Optimizing your videos for YouTube
Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s
The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
Traffic Driver: Vital Choice Seafood & Organics
SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it
Sporting Goods and Hobbies: BerettaUSA.com
SILVER: Ecommerce Channel BerettaUSA.com Beretta is not the best-known brand. But as a pop-up on its home page proudly boasts, its signature M9 pistol
Computer and High-Tech Equipment and Software: Black Box Network Services, Crutchfield and Hewlett-Packard
SILVER: Catalog Channel Crutchfield, July/August 2010 Never underestimate the factor, said a judge, and consumer electronics merchant Crutchfield certainly
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
Food: Vital Choice Seafood & Organics and Jack Stack Barbecue
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises