Brooks Brothers Enables the Mobile Channel through a Smartphone Optimized Website
NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America
MCM staff
GameStop Says “Game On” to Social Commerce
GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate
Offers.com Aggregates the Best Local City Deals for more than 75 U.S. Cities
New York, April 6, 2011
Dreams, Inc. and Sportswear, Inc. Join Forces to Launch Customized Merchandising Solutions
PLANTATION, Fla.–(BUSINESS WIRE)–Dreams, Inc. (NYSE Amex:DRJ), a technology driven, vertically integrated, multi-channel retailer focused on the sports licensed products industry, announced that it has partnered with Sportswear, Inc., an e-commerce solutions provider to consumer brands, retailers and media properties. The alliance will provide customized high school merchandise via the FansEdge.com website. The new partnership will incorporate the Sportswear, Inc. dynamic, customization technology into the FansEdge.com shopping experience. FansEdge.com customers will have access to t-shirts, sweatshirts, caps and skins featuring their favorite elementary, middle school and high school. Each item can be customized with hundreds of design and activity options. Shoppers can also customize each item with graduation year, player number and their name.
CognitiveData Acquires Lenser
Database marketer CognitiveData last week bought multichannel marketing consultancy Lenser for an undisclosed sum.
Your Customer is the Real Undercover Boss
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart
Major missed opportunities
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
MCM Awards 2011 Finalists
Multichannel Merchant last month announced the finalists in the 26th annual MCM Awards competition. The judging panel named 47 print catalog finalists
Is your contact strategy in crisis?
Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness
Seven little words to remove from catalog copy
One of the most desirable disciplines any copywriter can employ is avoiding the automatic use of words that have less impact than a word might have. Why