Dreams, Inc. and Sportswear, Inc. Join Forces to Launch Customized Merchandising Solutions
PLANTATION, Fla.–(BUSINESS WIRE)–Dreams, Inc. (NYSE Amex:DRJ), a technology driven, vertically integrated, multi-channel retailer focused on the sports licensed products industry, announced that it has partnered with Sportswear, Inc., an e-commerce solutions provider to consumer brands, retailers and media properties. The alliance will provide customized high school merchandise via the FansEdge.com website. The new partnership will incorporate the Sportswear, Inc. dynamic, customization technology into the FansEdge.com shopping experience. FansEdge.com customers will have access to t-shirts, sweatshirts, caps and skins featuring their favorite elementary, middle school and high school. Each item can be customized with hundreds of design and activity options. Shoppers can also customize each item with graduation year, player number and their name.