Email Reviews Getting Big Ratings
Lately more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. Our Customers Speak
MCM staff
Are Parcel Carriers Trying to Shaft Consultants?
Parcel carriers UPS and FedEx have selectively adopted a policy to reject bids that involve a third-party consultant. Logistics consultant Rob Martinez,
HOW LINKEDIN HELPS TRAINER’S WAREHOUSE ENGAGE CUSTOMERS
LIKE MOST MERCHANTS, TRAINER’S WAREHOUSE has found that some social media tactics work better than others. So what’s been successful for the training
Baby steps toward brand innovation
Remember the truth-or-dare games you played in grade school: I dare you to leave a note in Eddie’s locker! or I dare you to call Bobby’s house! Those
Catalog Critique: SmileMakers Gets a Creative Lesson
With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education
Automation options for parcel shippers
Direct merchants have myriad options for processing parcels shipped via FedEx, UPS and other carriers. There are many third-party systems in the marketplace
The second great law
The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,
Merchants Obsession Over Print
AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that
The Customer is King: National Geographic School Publishing’s Approach to Customer Service
Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality