MCM staff

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We Got Our Mullet Back

| MCM staff

We received an awesome promotional product this summer a mullet wig, courtesy of font management and digital asset management software developer Extensis.

Merchants Obsession Over Print

| MCM staff

AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that

Baby steps toward brand innovation

| MCM staff

Remember the truth-or-dare games you played in grade school: I dare you to leave a note in Eddie’s locker! or I dare you to call Bobby’s house! Those

The second great law

| MCM staff

The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,