Catalog Critique: SmileMakers Gets a Creative Lesson
With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education
MCM staff
The Customer is King: National Geographic School Publishing’s Approach to Customer Service
Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality
J.C. Penney Quitting Catalogs
Spokesperson Darcie Brossart says J.C. Penney will instead distribute “look books.” These resemble catalogs but carry less merchandise, have no catalog item numbers and refer customers to Penney
Q&A: Straightening Out Your Stockouts
With the holiday season nearly here, merchants are hoping that they projected correctly with inventory so they don’t end up with too much or too little
Automation Options for Parcel Shippers
Direct merchants have myriad options for processing parcels shipped via FedEx, UPS and other carriers. There are many third-party systems in the marketplace
Q&A: RoomStore’s Ned Crosby
Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.
Summer Cargo Crisis Eases Up
It was widely reported this summer that retailers were paying at least twice as much as last year in cargo freight costs, thanks to rising demand for imports combined with shrinking space on cargo ships. The situation in early summer had some merchants fearing they wouldn
Holidays in the Cloud: How Moving to Hosted Technology Can Boost Seasonal Sales
Join Nitin Mangtani, Senior Product Manager at Google, and Jack Kiefer, President & CEO at baby products web merchant BabyAge.com, for this special look at recent innovations in hosted site search technology.
Children’s Products
Hanna Andersson, Holiday 2009, Chasing Fireflies, Autumn 2009, and OneStepAhead.com win awards for children’s products