Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.
As senior director of strategy and insights at HelloWorld, Meghan Holmes has experience designing consumer engagement campaigns on behalf of brands like Nestle, Starbucks and Target. Holmes has a passion for emerging technology and determining how it can enhance the shopper experience.