5 Day Delivery FAQs
Mailers have plenty of questions about five-day postal delivery; here are some answers to just a few
How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
Why Marketing 3.0 Puts the Customer in Charge
Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.
Postal’s progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
Innovative Email Strategies: Bulletproofing and Bake-offs
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
Sur La Table Sold
Gourmet kitchenware merchant Sur La Table has been acquired by investment bank Investcorp.
Tips For Mastering Mobile Commerce
Looking to go mobile? Just showing up is a large part of the battle, according to Amy Africa, chief imagination officer of ecommerce consultancy Eight by Eight.
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
MCM 100 Sneak Peak: The Top 10 Women’s Apparel Merchants
The recession has not been kind to the women
Newport Corp. Buys Two Offshore Companies
Newport Corp., which manufactures and markets lab instruments and laser technology products, has acquired two overseas businsesses.