Melissa Dowling

Six Trends in Online Excellence

| Melissa Dowling

What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.

Staples Gives High Marks to Customer Ratings and Reviews

| Melissa Dowling

The office supplies cataloger/retailer saw an uptick in conversions immediately after it rolled out ratings and reviews two years ago, Eileen White, director of e-commerce strategy and site operations for Staples Business Delivery, said Wednesday at the fall NEMOA conference.

Print Catalog of the Year

| Melissa Dowling

L L. Bean’s Fall 2009 edition is 200 pages of sheer perfection. The design and production values are gorgeous, the book is packed with unique, quality merchandise