New York–No, not THAT Madonna: Geralynn Madonna, CEO of New York-based multititle merchant Spiegel Brands, who spoke at the Direct Marketing Association

Cambridge, MA–Apparel and bedding merchant Garnet Hill has sure come a long way. What started out as a flannel-sheets mailer in 1976 in the White Mountains of New Hampshire has grown into a multichannel powerhouse that

Cambridge, MA-Paging through the Cuddledown linens and beds catalog, you’d suspect that the Portland, ME-based mailer spends a fortune on location photography. But most of the room shots were taken in a studio and composited into a background photo.

Palm Desert, CA

Palm Desert, CA–For a brand to thrive online, product information must flow unobstructed, according to Dayna Bateman. That’s why Bateman, director of Internet marketing for gifts merchant Hammacher Schlemmer, is calling on Web marketers to join together to standardize product data terminology.

Victoria’s Secret Direct, the catalog and Web division of Limited Brands, is mailing its first Bath & Body Works print catalog this spring. President/CEO Sharen Jester Turney says that the company plans to drop more than 2 million copies of the 64-page book in April.