If you’re a multichannel marketer, your customers will understand “logical inconsistencies” in your shopping channels, according to Bill Bass, vice president/general manager, Sears Customer Direct, and senior vice president of e-commerce, Lands’ End. In the opening general session of the eTail 2005 conference, Bass told attendees that they have to play to each channel’s strengths rather than do everything the same in every channel.
Not content with providing “tools for serious readers,” Delray Beach, FL-based marketer is now offering people something to read: Levenger president/CEO Steve Leveen has written his first book.
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
You don
Warren, PA-based apparel and home goods cataloger Blair Corp. is getting serious about selling careerwear. The 94-year-old company this spring mailed
U.S. consumers were expected to spend $10.47 billion on Easter this year, according to the Washington-based National Retail Federation (NRF). And it looks
Warren, PA-based apparel marketer Blair Corp. is getting serious about its Irvine Park line of careerwear. To promote the meanswear collection
Cambridge, MA–On balance, 2003 was “a year of unfulfilled expectations,” said Ben Perez to attendees of the DMA Catalog Council’s 12th Annual Catalog
Considering that this is Harry and David’s Valentine’s Day edition, it’s fitting that the juding panel fell in love with the food gifts marketer’s January-March
If you love dogs, you are going to open this book, said one judge. And if you don’t love dogs, but you know someone who does, you will keep this and pass