Gold Award, Consumer Specialty: Patagonia, Winter 2002
One look at the breathtaking cover photo of Patagonia’s Winter 2002 edition, and you know you’re in for an adventure. The aerial shot of a lone skier
Gold Award, Food: Harry and David, January-March 2002
Considering that this is Harry and David’s Valentine’s Day edition, it’s fitting that the juding panel fell in love with the food gifts marketer’s January-March
Catalogers Get Bookish
It seems everybody is writing a book these days, and catalogers are no exception. Home decor cataloger/retailer Pottery Barn has come out with three books:
Amazon.com to Bite into Food Market
Though online behemoth Amazon.com started out in 1995 as a bookseller, its most recent expansion plan may make it a butcher and baker as well: The Seattle-based
Destination Catalogs Pay Off for Chico’s
Women’s apparel cataloger/retailer Chico’s is making the most of its location photography shoots. The Fort Myers, FL-based company has used popular U.S.
Gold Award, Business Clothing: WearGuard, 2001 Volume 599
Who says work apparel can’t be sexy? Certainly not the folks at WearGuard. Of course, it helps that WearGuard sells rugged workwear, modeled by rugged-looking
Gold Award, Business Specialty: Galls, Law Enforcement, Summer 2001
Crime doesn’t pay unless you’re selling goods to help law enforcement officials do their jobs better. And Galls’s summer 2001 edition of its Law Enforcement
Catalog of the Year: Backroads, Distinctive Active Vacations 2002-2003
It may seem an easy task to evaluate the finalists in the travel catalog categoryto lose yourself in the lush photography and imagine yourself in the
Retail Activity Is on a Roll
With several exceptions such as J. Jill and Coldwater Creek catalogers have been slow to embrace a full-scale retail strategy. But that’s changing, as
Retail in Store for Babystyle
Maternity and baby products cataloger/Web marketer Babystyle is embracing a new channel. The Los Angeles-based company plans to open its first store in