As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.