Michael Schaffer
Mike Schaffer is the CEO of Echo-Factory, Inc. Throughout the course of his career, Mike has provided
strategic oversight and executive leadership for companies looking to position their businesses for
growth, acquisition or both. Mike is an ongoing contributor to CSQ Magazine and a regular speaker at
marketing conventions, and mentors start-ups with the USC incubator and the Los Angeles Cleantech
Incubator. He also organizes the largest Innovation Group in Los Angeles which meets weekly in
Pasadena.
In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.