![actual cookie sunset feature](https://multichannelmerchant.com/wp-content/uploads/2021/11/actual-cookie-sunset-feature-300x159.jpg)
Cookie Sunset: Disrupting Booming Retail
Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.