Mike Austin

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Mike Austin is the co-founder and CEO at Fresh Relevance. A serial entrepreneur, Mike founded his first software business when he was 16 and has been developing software and software businesses for more than two decades. Having worked in digital marketing for the majority of his career, Mike is an expert in tying digital experiences with traditional marketing databases, with a deep understanding of data and how to leverage it.

How Using the Right Customer Data Yields Better Personalization

| Mike Austin

Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.