Miriam Tremelling, Author at Multichannel Merchant

Miriam Tremelling

Miriam Tremelling is Director of Marketing Strategy and Operations at Partnerize. A 20-year veteran of technology and digital media, she got her industry start at Ask Jeeves. She has also held product marketing, content marketing, and strategic roles at CBS Interactive, Conversant, Ace Metrix, and Pixlee. She holds a B.S. in Journalism from Boston University’s College of Communication.

How to Integrate Offline Touchpoints to Boost Your Partner Program Performance

September 19, 2018 | Miriam Tremelling

It’s important to understand that offline touchpoints within the customer journey are critical for accurate measurement and optimization of partner marketing programs. Here are three areas where marketers can boost the performance of their partnerships by integrating offline touch-points into their measurement.