Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
Despite all the advances in warehouse automation for ecommerce fulfillment, enabling greater efficiency and addressing the common difficulty of finding enough workers to perform the highly repetitive, physical tasks, most organizations are not looking to jump in with both feet. The COO of 3PL Boxzooka explains why the company is taking a more measured approach.
Drone provider Zipline is adding three new clients including health and wellness retailer GNC, pharmaceutical logistics firm Associated Couriers and Seattle-based eatery Pagliacci Pizza, expanding its footprint and building on its success delivering vaccines in Africa and working with retail giant Walmart. GNC will start out with deliveries in Salt Lake City, where it has been testing the Zipline service.
Wix, a platform for merchants to create ecommerce storefronts, has partnered with shipping services provider Shippo to add a set of natively integrated tools its customers can use to simplify order delivery and take advantage of volume discounts with carriers. Wix Shipping went live in November in Canada and has now launched in the U.S. and the UK, with plans to expand shortly to Germany.
The U.S. Postal Service reported a net loss that ballooned by $1.8 billion and a 5% decline in parcel volume for the second quarter, as the USPS faces the same ecommerce declines as other major carriers while wrestling with pain from a major network overhaul, union unrest and battles over its up-and-down EV adoption. Parcel revenue was down 2% to $7.6 billion, but first-class mail inched up to $6.3 billion.
Pitney Bowes shareholders voted to add four new directors from a slate of five proposed by activist firm Hestia Capital Management to join the nine-member board, backing a group of investors looking for wholesale changes to reverse the fortunes of the postal consolidation and cross-border ecommerce firm. Both sides pledged to work together for the betterment of the company. The market boosted the stock.
Pitney Bowes reported a 10% drop in Q1 revenue and a net loss of $8 million vs. income of $21 million in 2022, and announced unspecified staff cuts in its global ecommerce and domestic parcel units, as it looks at a contentious shareholder meeting with major investors eager for wholesale changes. The opposition group has put forward turnaround specialist Lance Rosenzweig as an interim CEO candidate.
Shopify has pulled the plug on its ambitious in-house logistics business built up in recent years, selling Deliverr to global supply chain provider Flexport and warehouse robotics firm 6 River Systems to UK-based fulfillment automation firm Ocado. “We are changing the shape of Shopify significantly today to pay unshared attention to our mission,” said Shopify CEO Tobi Lutke in a letter to employees.
The curious case of Walmart’s venture into creating a stable of hot startup DTC brands has come to a close, with the 2023 sales of Moosejaw, Bonobos and Eloquii in quick succession. So it’s a fitting time to take a look at the six-year-plus journey that began with the $3.3 billion acquisition of Jet.com. We look back and ruminate with Raj Konanahalli, a partner and managing director with AlixPartners.
The USPS won’t receive EVs from Oshkosh until June 2024, nine months behind schedule, which was revealed in a court document related to lawsuits against the USPS and Postmaster General Louis DeJoy. A raft of attorneys general and environmental groups threaten to seek removal of a litigation stay if any more gas-powered vehicles are purchased before an environmental review is completed.
Children’s apparel retailer Carter’s plans to open 50 new stores this year, and at least 1,000 by 2027, seeing an opportunity as its SKU rationalization, price realization between selling periods and inventory management have improved the unit economics for retail, while the online-store mix shifts a bit toward brick and mortar. Executives said consumer confidence is down but not as bad as in 2022.