Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
In a first, Amazon has filed three separate lawsuits against multiple parties it claims submitted thousands of false copyright infringement claims against legitimate sellers, seeking to have their products removed from the marketplace. It has also joined WWE and Cartier in other legal actions against counterfeiters.
FedEx saw the biggest U.S. parcel volume falloff in 2022, Pitney Bowes reported, and while overall volume last year was down by 2.2%, the pandemic bump in ecommerce helped it outpace the 2019 projection, hitting the target a year early. The CAGR for parcel volume growth from 2023-2028 is projected to be halved, from 10.8% to 5%.
Software giant SAP is jumping into the composable commerce ring, admittedly later to the game than smaller competitors but pitching it as providing greater flexibility, scalability and maturity than members of the growing MACH Alliance of headless, cloud, API and microservices-based vendors.
The pain from pullbacks in retail and ecommerce spending is being felt across the board in logistics, delivery and shipping operations, both internal and external, with layoffs announced at a number of companies resizing in line with lowered demand. From Walmart to 3PLs, trucking, supply chain and robotics, reports continue to pour in.
Pitney Bowes came out swinging at investor Hestia Capital, which has started a proxy fight aimed at reshuffling its board and management, accusing the firm of having a vague strategy for the parcel shipping and cross-border firm, and lacking understanding of how to run a logistics business. The annual meeting will be held in May.
Two Boxes, a software startup promising to make the dispositioning of ecommerce returns more efficient for brands and 3PLs, has launched with a $4.5 million seed round and advisors from Amazon, Shopify, Whiplash, Loop Returns and Rent the Runway. Funding was led by Vinyl Capital, with Matchstick Ventures and Range Ventures.
A year after its launch, Gap Inc. has decided to exit its retail media and advertising business, in order to focus more time and investment on its B2B logistics services and custom apparel, as it faced competition from major retailers whose media networks held more appeal for brands.
Buy now pay later (BNPL) usage continues to grow, as cash- and credit-strapped consumers dinged by inflation use it for a wider variety of purchases. The share of online purchases using BNPL increased by 14% and revenue grew by 27% in 2022, according to new data from Adobe Digital Insights.
The California Privacy Rights Act (CPRA), an amendment to the 2018 CCPA, went into effect Jan. 1, requiring publishers/advertisers to comply with new consumer data privacy guidelines. Other states including Connecticut, Colorado and Virginia are getting onboard. We break down the initiatives and their implications in this podcast.
Offsetting a weak fourth quarter report, department store firm Kohl’s is significantly expanding its store-within-a-store partnership with leading beauty brand Sephora, adding 250 such locations and bringing the total to 850 in 48 states as it pursues a target of $2 billion in sales by the end of 2025.