Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

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Sephora Launches Unlimited Same-Day Delivery Subscription

| Mike O'Brien

Beauty retailer Sephora is upping its convenience game, launching an unlimited same-day delivery subscription for $49 per year, through its website or the Sephora app, a service not offered by main rival Ulta Beauty, which charges $9.95 per delivery without the app option. The program has no minimum and there is a 30-day free trial.

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Autonomous Vehicles Maker Clevon Launches in U.S.

| Mike O'Brien

Clevon, maker of autonomous vehicles designed to run on city streets instead of sidewalks like many others, has opened up a U.S. office in Fort Worth, TX to launch its planned expansion here, with a number of big-box retailers and delivery providers interested, according to its CEO. The company has been running EVs in Europe since 2020.

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GoBolt Offers Eco-Friendly Last-Mile Parcel Delivery in U.S., Canada

| Mike O'Brien

GoBolt, a white glove last-mile delivery service focused on carbon neutrality use electric vehicles and carbon offsets through a technology partnership, has launched parcel delivery in several U.S. and Canadian cities by leveraging an acquisition, with plans to expand as demand and adoption dictate.

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FedEx Rate Hike of 6.9% Largest in its History

| Mike O'Brien

FedEx detailed efforts to remove more than $6 billion in costs over time as capacity outstripped demand globally, while calling for the largest-ever rate increase of 6.9%, as analysts asked hard questions about operating missteps after a quarter with revenue up 6% but operating income down 18%.

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TikTok Ad Spend Exploding As Facebook Slows

| Mike O'Brien

A study sampling 5,000 DTC sellers in Q2 found ad spend on TikTok was up 53% from the previous quarter, as brands flock there based on lower costs relative to Facebook and Instagram, as well as the short-form video platform’s younger audience being their lifeblood for the future.

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Shipping Capacity Management: The Outlook for 2022 Peak

| Mike O'Brien

While most markers indicate more than sufficient carrier capacity to meet Q4 demand, that doesn’t mean all is smooth sailing, with chokepoints and a possible dockworker strike. This operations special report on capacity management from Multichannel Merchant taps experts and retailers on the Q4 outlook and what to expect.

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Curbside Pickup Can Now Include Impulse Purchases

| Mike O'Brien

A new tool allows retailers to offer impulse, add-on products to a curbside pickup order, in similar fashion to a physical checkout line, creating an opportunity to recapture lost purchases as BOPIS adoption continues to grow. The tool, called Curb Up, is a collaboration between Canadian firms Bold Commerce and ecommerce agency Knit.

FedEx express truck

FedEx Warns Ahead of Q1, CEO Expects Recession

| Mike O'Brien

In a stunning move, FedEx said on Thursday a slowdown in volume worldwide contributed to a substantial Q1 revenue and income miss, and president and CEO Raj Subramanian told CNBC he believes a global recession is impending, as the company withdrew its fiscal 2023 forecast.

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Opex Files New Patent Infringement Lawsuits

| Mike O'Brien

Opex, a maker of warehouse and fulfillment center automation and robotic systems, has filed a second set of lawsuits against two companies alleging infringement of patents for its Perfect Pick automated storage and retrieval (AS/RS) system and its Sure Sort automated sortation system.

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Gap Inc. Exec on New Platform Services Offering

| Mike O'Brien

Last month, Gap Inc. launched its own fulfillment services platform, making the high-tech, automated network it has invested billions in available for other retailers to take advantage of as the in-house/outsourced services trend continues. Gap fulfillment executive Kevin Kuntz explains more about the offering and the thinking behind it.