Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
On the heels of a similar announcement last month by rival FedEx, United Parcel Service announced Tuesday it will expand dimensional weight pricing for all U.S. ground shipments, effective Dec. 29, 2014.
Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.