Ecommerce Returns, the New Sales Tool
How can retailers leverage costly ecommerce returns into a sales tool? It’s an interesting question, given how retailers wrestle with the avalanche of costly returns. Some have remade returns into a customer loyalty campaign, while tech-savvy companies are taking the returns experience to the next level with AI and computer vision.
Here is a look at the building blocks that have enabled retailers to turn a negative experience into a positive opportunity for additional sales.