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Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered
Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered
Blaming the slowing economy, office supplies cataloger/retailer OfficeMax will close 50 of its 996 stores this spring in an attempt to reduce capital
Determining which channel drove the sale is key to continued multichannel success Like true love, multichannel marketing is a wonderful thing. Multiple
A focus on`plants instead of celebrity and lifestyle’ White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers
You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president
If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential
We’re taking a step back to establish stores, which is less expensive than maintaining our Web business. The fat lady may not have sung yet for Lucy.com,
Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer. B-to-b catalogers
`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the
Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple