Moira Cotlier

Climate-Controlled Banner Ads

| Moira Cotlier

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered

OfficeMax to Close 50 Stores

| Moira Cotlier

Blaming the slowing economy, office supplies cataloger/retailer OfficeMax will close 50 of its 996 stores this spring in an attempt to reduce capital

Insight to Shut Print Catalog

| Moira Cotlier

You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president

Gifts Fit for a President

| Moira Cotlier

If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential

Burpee Reaps Garden.com Assets

| Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Allocating the Sale

| Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple