WEB MARKETING
Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech
Patagonia, Holiday 1999
At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and
Orvis, The Sporting Tradition, Fall 1999
“How cute!” exclaimed a judge upon seeing the snow-speckled black Lab puppy on the cover of Orvis’s fall Sporting Tradition catalog. The cover is compelling
Modern Farm targeting `sundowners’
With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural
Organic growth
While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
Freeport Studio, Summer 1999
The unique cover photo is eye-catching “and makes you stop to understand it,” said one judge about Freeport Studio, the year-old spin-off of women’s apparel
The price of Web maintenance
Many dot-coms are fast running out of capital. And that’s not surprising, given how much Web maintenance alone can cost. Among the catalogers that responded
Burpee acquires Heronswood Nursery
Burpee, the nearly 125-year-old Warminster, PA-based plant and seed cataloger/retailer, acquired Kingston, WA-based Heronswood Nursery Ltd. on June 28.
L.L. Bean cleans up
Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the