Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.

In an effort to drive traffic to its stores and showcase its product line, apparel marketer J. Crew mailed a book that is a stylistic departure from its

Legislators are making it harder for bankrupt companies to sell their databases. On March 15, the U.S. Senate voted 83 to 15 to approve a bill that would

Swift and harsh judgments of appearances aren’t limited to high school hallways and model casting calls. The impression that your Website makes on a visitor

One-half of 1% of all retail sales in 1999 were conducted on the Internet, according to the U.S. Census Bureau’s first-ever report on e-commerce, released

The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies. The Internet Tax Freedom Act, approved as H.R. 4328 and

DISCRIMINATORY TAX,Multiple Tax, and Remote Sales Tax

To better target its audience of affluent seniors, Charlottesville, VA-based Gold Violin has partnered with 12 companies, including Procter & Gamble,