TECHNOLOGY: By the sound of your voice
Mailers debate voice-based systems’ promise for e-commerceVoice-based technology, some believe, is the next big thing in e-commerce. From voice-recognition
4th Annual Electronic Marketing Survey – Online catalogers
It’s no secret that e-commerce has roared to life during the past year. According to a study by University of Pennsylvania’s Wharton School of Business,
FINANCING: Investors cool on pure-plays
Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they
INTERNET: SEC to start online surveillance system
Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch
ONLINE PRIVACY: Loss of confidence?
DoubleClick’s bad press could hurt e-commerceThe recent hubbub surrounding Internet advertising company DoubleClick literally made online privacy concerns
CONSUMER TRENDS: Online spending growth slows
Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s
E-MAIL MARKETING: Beware the spam blockers
Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,
DIVESTITURES: SHAKEUP AT RIVERTOWN
President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president
MERCHANDISING: More `good things’ from Martha
In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based
WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches
The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.