Jackson & Perkins, New Roses 1999
If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging
Saks starts chasing men
Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio
Not bugged by Y2K worries
This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility
Archie’s online boom: Archie McPhee slashes circulation
When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president
CUSTOMER ACQUISITION: When should you prospect?
If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies
BENCHMARK’99
The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names
Super-recency heats up
Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are
Green eggs and pants
Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old
Small catalogs, big decisions
Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,
Buy American with new catalog
Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted