Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
Molly McFarland, Co-Founder and Chief Revenue Officer of AdAdapted, offers a unique perspective being a woman in the tech startup world. A native of Maine, Molly began her career as a marketing professional and has since grown into an impressive, innovative and charismatic founder of a fast-growing advertising platform. She brings expertise in mobile advertising, add-to-list solutions and has extensive knowledge on how to reach consumers in an ever-changing ad space.