With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
Social media is an invaluable tool for ecommerce. Shoppers turn to social media for both its common knowledge and advice before making a purchase. Here are what some of the masterminds behind some of today’s most popular social media platforms plan to make the ecommerce experience part of their platforms.
PayPal and Visa have entered a strategic partnership and recently outlined a number of anticipated benefits from the collaboration. While industry observers suggest the move will expand PayPal’s acceptance at point-of-sale locations and drive more Visa transactions across PayPal’s digital payments platform, the ensuing analysis has primarily focused on the key implications for the payments industry and how the partnership is likely to impact consumers and merchants.
Large multichannel, ecommerce and mcommerce merchants experience between 707 and 880 fraud attempts each month, and upwards of 60% of those attempts succeed. Here’s why merchants need to effectively dispute unjustified chargebacks, but also assess and change practices that may be contributing to errors or approval of unauthorized transactions.