Nick Mclean
Nick joined the OrderDynamics group of companies in 2010, having previously worked in both Europe and North America leading global teams for enterprise software and telecommunications companies. He is now responsible for leading the OrderDynamics business, driving continuous innovation and operational excellence. Prior to joining OrderDynamics Nick was VP of product strategy at Verint and part of the team that created a market leadership position for the company. He has more than 20 years’ experience in developing and implementing strategies for growth, steering product management, marketing, and partnership activities on both a domestic and global basis.
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
Reserve online, pickup in store (ROPIS) is a huge missed opportunity, especially for retailers who are selling oversized items, products that require a certain fit or other high-end, expensive goods. More retailers need to be exploring ROPIS as an option to drive omnichannel sales. Here are several benefits.