In recent years, a new wave of non-traditional, alt-commerce models has emerged, challenging our assumptions about consumer purchasing and preferences. Alt-commerce represents a radical shift in the way people buy and sell products. Innovation and technological advances, coupled with the need to foster closer customer relationships, have given rise to new selling channels.
Olivia Viniss, as Product Innovation Manager at Worldline, focuses on understanding emerging trends and their intersections with digital payments. She leads various innovation projects from transforming a market need into proof-of-concept product offerings. Before joining the Product team, Olivia worked for 6 years in Worldline’s customer service, leading and managing the global accounts department. She always puts customers and consumers at the heart of her work.